Promoting is half of the writing

Feb 15 2021

<p>Promoting is half of the writing</p>

I think it is not an understatement to say that in order for your writing to succeed you need to make sure that after you publish your piece and maybe even before that, you do a campaign of promotion.

If you have spent 2 hours writing the piece, you must spend 2 hours promoting it everywhere. If you spent 10 hours writing it then in total 10 hours must be spent on promoting the article.

What is the reason for this? Well, first of all, it doesn’t matter how good your writing it, without a proper strategy and general look from outside, is just another data that is clumping the World Wide Web, without real publicity not many people would get to read your piece and in the end the writing that you spent 10 hours of your time will go in vain. I bet you don’t want that to happen.

My own blog and writing

As an example, I did an experiment which has now lasted for one and a half month. In that time, I didn’t promote my writing anywhere but my Twitter account, and as a result, I have barely got around 10 people daily to visit my website and probably 5 of them is myself.

On the other hand, when I was actively promoting my content, it was getting around 50-100 page views per day with one of the days getting the front page of Hacker News and getting 15000 traffic in total over the span of 2 days.

I can clearly see that what I am doing right now is not working and it would be idiotic to carry on doing things the way that I am doing them right now.

One of the ways that I am going to improve my situation is by moving this daily task from the morning until later on in the day so that I can actually spend real-time without being worried about the amount of work and writing that I still have to do.

The other thing is that I will prioritise extensive and thought out pieces that will take more time but at the same time will focus on SEO traffic that I can get. As long as you focus on SEO and really prioritise it as the main channel of traffic, I promise you that you will not have to spend 20 hours trying to find ways to promote your articles.

I truly hope that the blog's situation improves over the course of a couple of weeks because right now, I don’t have that many readers and so my writing doesn't get to affect as many people as I would like.